On the one hand, the CMS Hub allows us to quickly and easily manage any type of website , landing pages or blog posts. All this in a personalized way and without touching a line of code. This will allow us to save a great deal of time that we can invest in improving the customer experience.
On the other hand, it should be distinguished that the
HubSpot CMS Hub is fully integrated with the CRM and the rest of the automation
Hubs that HubSpot offers: Marketing Hub, Sales Hub, Service Hub and Operations
Hub. This means that our marketing strategy can be centralized and integrated
in a single software , so that all departments will be involved in the
management of the CMS.
Marketing teams, developers or the IT team will be able to
access specific tools designed for each one of them. Let's briefly see what are
the main features that the CMS Hub offers for marketers, developers and IT
teams.
Features of
the CMS Hub for Marketing Teams
• Recommendations and SEO optimization: offers
recommendations on how to optimize our website in order to improve search
engine positioning.
• Flexible themes: it has a large number of very flexible
default templates that allow you to customize each of the details of your
website.
• Creation and test of content in multiple languages: you can
easily manage several domains in several languages, optimizing the SEO of each
one of them. Users can change the language of the web easily.
• Drag-and-drop editor: to create and design our website we
just have to drag and drop elements that are fully customizable, without the
need to know how to program.
• Adaptive tests (A / B): it is possible to carry out A / B
tests in order to analyze and optimize our website according to the user's
response.
• Contact attribution reports
Features of the CMS Hub for Developers
• Local site development: the CMS Hub integrates with GitHub
to easily manage version control.
• Serverless features - A wide variety of interactive
elements can be added without the need to configure an external server.
• Developer Community and Documentation: HubSpot offers very
detailed and comprehensive documentation, as well as a large active community
for developers.
• Website themes: You can create a content editing
experience from scratch or from one of the available themes.
• Code Alerts : Includes code alerts that allow you to
instantly detect syntax or design errors that may lead to a bad experience.
•Dynamic content : you can take advantage of CRM objects to
develop SEO optimized dynamic content. READ MORE:- technologyify