The first podcast in this compilation is the chapter with Pablo Carmenado, a graduate in advertising and an expert in negotiation and sales tactics, with a master's degree from ESIC Business & Marketing School and another from KSchool. Well-known companies such as "la Caixa", Mercedes, Nike, Land Rover and Adidas, among others, stand out in their curriculum.
In this conversation we were able to see how an
unconventional targeting technique works, how to implement storytelling in
content marketing and how to take advantage of a communication crisis to
successfully retain customers. All from the hand of real examples with well-known
multinational companies.
Interview with
Mariona Castells, Communications Manager at Lékué
If we mention the name of Lékué, surely a specific product
comes to mind, right? Mariona Castells has been working for the company for
more than 5 years, developing the brand's communication strategies for local
and international markets such as Spain, the United Kingdom and France, among
others.
Currently, Lékué is present in more than 70 countries on the
5 continents and is recognized as a leading company in the gastronomy sector.
In this chapter of the podcast, we delve with Mariona on what communication
strategies they have implemented to reach such different markets, with such
innovative products that enjoy exclusivity in the sector. Does success sell
alone or do you have to activate some key levers? Find out in the interview.
Interview with Neus
Sánchez, Sales Director at InboundCycle
We play this chapter at home. We spoke with Neus Sánchez,
professor at ICEMD, UNIR, IEBS and Nuclio Digital School, and Sales Director at
the agency.
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With Neus we set out to talk in depth about three of his
areas of expertise: inbound marketing, inbound sales and inbound services.
Three methodologies that share the same main axis: the client. The differences
that separate them? Many more. Discover from the hand of Neus and Pau what
inbound sales are, how they differ from inbound marketing and, also, if inbound
sales can be outsourced, among others.
Interview with Óscar Fuente, founding partner and director
of IEBS Business School
In business schools we can always find great professionals
in the sector, and this is the case of Óscar Fuente, founding partner and
director of IEBS Business School (the # 1 online business school according to
the CSIC), mentor at SeedRocket (the first accelerator of technology startups
in Spain), and investor and business angel in important international projects
such as Glovo.