In this interview we deal with something as complex as the management of the business crisis that was the COVID-19 pandemic in 2020 for many companies, and how with inbound marketing they managed to generate more than 30,000 leads in just 2 months for the school. The results were multiplied x10 above the normal results of the company and with a marketing investment of almost 0 euros. Do you want to find out how?
Interview with Marc
Antoni Macià, co-founder and COO of NoviCap
Marc Antoni Macià is co-founder and COO of NoviCap, a
fintech that developed the first 100% automated risk analysis algorithm. Constructed
in Spain, the Netherlands and the United Kingdom, they offer financing
solutions to organizations in more than 35 countries.
In this chapter we review how, amid the complex B2B
ecosystem, NoviCap has managed to excel and succeed over time thanks to one of
its oldest and most effective marketing channels: partners. A methodology that
usually brings excellent results to B2B businesses, as long as it can be
implemented correctly.
Interview with Joan
Pons, telecommunications engineer and founder of WorkMeter
Joan Pons is a telecommunications engineer and a recognized
expert in identifying business opportunities and developing disruptive and
innovative products. An incredible example was founding NTRglobal, a technology
start-up that, in less than 8 years, managed to become nothing less than a
world leader in its sector.
The most recent case of its success is WorkMeter, a platform
that fulfills the function of automatically monitoring the activity carried out
by users on their computers (without invading privacy), thus managing to
measure the productivity levels of employees and analyze in detail the
development of working hours.
How do you achieve success when you start creating such a
specific market niche that did not exist until now? Find out in this chapter!
With the number 35 we reached a sector that is super known
worldwide but that we had not yet dealt with on podcasts. We interviewed Eva
Gaspar, CEO of Abylight Studios, a video game production company in Spain that
has been in the market for more than 17 years.
Breaking the rules of the game, Abylight has already managed
to develop more than 50 projects, while the average companies go out of
business after producing and distributing their first video game. In this
podcast, Eva reveals to us how the gaming industry is one of the first to
implement technological innovations and how video game producers manage to stay
at the forefront of technology at all times. The key to your marketing
strategies.
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